mada
'infatuation'. "Infatuation is of 3 kinds:
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youth-infatuation,
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health-infatuation,
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life-infatuation" (D.33).
"Infatuated by youth-infatuation, by health-infatuation and by life-infatuation, the ignorant worldling pursues an evil course in bodily actions, speech and thought, and thereby, at the dissolution of the body, after death, passes to a lower world, to a woeful course of existence, to a state of suffering and hell" (A. III, 39).